Ms. Andal Balu has started and propelled many companies to success including InnoConcepts since 1992 with the help of her husband Dr. Balu M. Balasubramanian.
Her interest in chocolate processing began in 2006, when she realized there was no quality, affordable and easy to operate small and medium scale chocolate processing machinery available. She convinced Dr. Balu to innovate equipment for chocolate industry. After couple of years of R&D, CocoaTown was founded. Before CocoaTown, only McGuyvers could start bean to bar business.
Now, CocoaTown equipment has made “bean to bar” business a level playing field for all the chocolatemakers regardless of their mechanical skills. In 2013, CocoaTown received “Innovation in Fine Chocolate Products” award by the Fine Chocolate Industry Association (FCIA). This award is determined by industry peers and recognizes achievement and contributions to Fine Chocolate Industry. She and Balu also donate CocoaTown equipment to non-profit organizations in cocoa growing countries.
Due to her marketing skills CocoaTown equipment is currently being used in almost 100 countries.
She also helps chocopreneurs (chocolate maker + entrepreneur) to make the best chocolate. She is well versed with the equipment, maintenance of the equipment and the whole process of making chocolate from bean to bar. She also helps the cocoa farmers by tasting their beans and evaluating their beans for right fermentation and drying and always willing to share her knowledge with the farmers.