WALDO ENRIQUE MURCIA

WALDO ENRIQUE MURCIA

WALDO ENRIQUE MURCIA

Waldo Enrique Murcia’s experience in the trading business developed his passion for the chocolate and the cacao sector and all the processes involved. This led to him initiating a new phase in his new career 5 years ago as a fine flavour cocoa beans merchant (Colombia, Venezuela and Ecuador), cocoa products manufacturer and distributor in order to provide chocolatiers with the best cocoa beans and cocoa products for their chocolates.

I also enjoy designing and supporting strategies to develop highly competitive products in the market from the initial concept to the final production, including ingredient selection, shelf life testing, cost savings, process improvement and troubleshooting.